RuffArmor's story started long ago in 2008.

That's when a new puppy and new car came into my life. Indiana, my new puppy, had an uncanny ability to come back from walks completely filthy. He was a mop! Pretty quickly, my new car wasn't looking (or smelling!) very new. The fix would have been easy: install seat covers.

Problem was no available seat covers felt or looked strong enough to handle him. They felt flimsy, cheap, prone to ripping if I glanced at them funny.

And don't get me started on how poorly they fit on my car's backseat.

If I went too quickly around a corner (and I never. ever. ever. do that), poor Indy slid across the backseat. It was traumatizing for both of us.

Then if he got too hot -- as a fluffy Golden Retriever usually does in summer -- he began digging at the corner of the covers. Pretty quick, he had them flipped up and was sprawled out right on top of my car's backseat.

So much for seat protection.

I decided to make my own hardcore, super durable seat covers that would always stay in place, required no adjustments after installation, and were easy to clean (including vacuum!). Oh yeah, and that could swap between any vehicle.

Every weekend I tested my prototypes on Colorado's mile-high mountain hikes, using my two rambunctious boy dogs as testers. They were awesome testers since they love muddy hikes, road trips, and dashing madly on trails.

And I kept refining and perfecting until I discovered seat covers that could actually withstand my dogs' abuse. Even better, the covers didn't budge through countless miles of road trips and winding mountain roads. And they vacuumed easily and wiped clean when Riley decided to perform the ultimate test: puking on them in a rainstorm.

With rugged durability as my goal, I spent years amplifying the toughness and minimizing weaknesses of the seat covers, so your back seat will always look new -- like mine does now. No matter how enthusiastically your dog loves his car rides.

In 2013, I founded RuffArmor in my spare room, sewing prototypes on my grandmom's old sewing machine.

We selected a New York sewing manufacturer who also creates military gear, opted for made in USA materials wherever possible, and dedicated ourselves to making the toughest seat covers possible.

I believe we've accomplished that goal. But we can always get tougher, go stronger, go further.


RuffArmor is formed on the belief of simple, strong gear. So you and your dog can boldly venture into new adventures, on and off-road.

seat covers Crafted for maximum durability and performance

RuffArmor seat covers are sewn in the U.S.A. from highly water-resistant 1000 denier INVISTA CORDURA® designed for maximum durability and performance. They are incredibly strong, flexible, budge-proof, almost water and puncture-proof.

We believe in making it right the first time. We only use the best materials and American workmanship to create long-lasting dog proof auto seat covers. Now you can finally let your soaking wet, muddy dogs into your car's back seat without ruining the seats.

With RuffArmor, your only worry is what hike you’ll hit this weekend.

Based in the mile-high city of Denver, Colorado, RuffArmor has been protecting auto seats from dogs' awesome road-trip-adventures since 2013. Connect with RuffArmor on Google+, Instagram or at our blog, The Armory.